Alex Rosen

Handle with Care

With the ongoing revelations about the NSA’s vast surveillance program, this is a good time to discuss how to strike the right balance between data collection and privacy.

Zarca Interactive is first and foremost a data collection tool. Many of you use our platform to learn valuable information about your target audience in order to make smart business choices. And while data empowers your critical decision-making, it’s vitally important to respect the privacy of your respondents.

The Engage platform not only gives you the tools to obtain information, but it also allows you to safeguard your participants’ privacy. For instance, did you know that it’s possible to create an anonymous survey that keeps all responses strictly confidential? This is just one way you can make your participants feel more comfortable answering sensitive questions with absolute honesty.

On our end, Zarca Interactive guarantees complete privacy for all our clients. We understand that the data you collect is yours, not ours. And we never sell any information about you to third parties.

While the debate about the limits of privacy versus security rages on, ultimately it’s our mission to respect your privacy, while giving you the tools to ensure data integrity, actionable results and consumer confidence.

Because Time is Precious

“I wish it need not have happened in my time,” Frodo said. “So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us.” (J.R.R. Tolkien, The Fellowship of the Ring)

Problems often don’t conform to our timetables. Rather, they arise at unexpected times and during inconvenient situations. Zarca Interactive has clients across the country, so it’s important for us to be available whenever they need us. Because unsolved problems sap one of your most precious resources — time — we’re happy to offer night support until 8:00 p.m. EST.

The Support Team’s job is to get you through those rough patches and answer any questions about our comprehensive and feature-rich Engage platform. Never hesitate to give us a call; we are the Sam to your Frodo, always willing to help save what is most precious to you.

Depending on the size of your project, you may need either a lot of help or just a little help. Don’t let that determine whether or not you reach out to support. If it matters to you, it definitely matters to us. Besides, it can’t be as difficult as casting The One Ring into the fires of Mount Doom, right?

Training Day

My first three weeks at Zarca Interactive have been a whirlwind. While the amount I’ve learned in such a short time has been staggering, I know there’s much more to come. I’m being trained as a Client Services Representative, capable of assisting clients and colleagues with any issues they encounter while using our system. As such, it’s extremely important that I know the system backward and forward.

Learning the intricacies of the Engage survey platform has been a difficult and fulfilling challenge. Because every client has unique needs, our system is extremely flexible, containing a variety of special features. Since each feature has its own unique purpose — whether it’s commonly used or not — there’s a lot for me to learn.

Thankfully, I’m not alone. Strong team cohesion has made my training much easier than expected. I’m surrounded by brilliant coworkers, ready and willing to answer my many questions. It won’t be long now until I assume the full responsibilities of a Client Services Representative, and then I’ll be the one providing answers for our many valued clients.