Social media is here to stay, and ignoring that fact is like ignoring a cavity. It seems small and insignificant at first, but when you are in agony at 3:00 in the morning on your way to an emergency root canal, you’ll wish you would have taken care of it sooner. Okay, it’s not that painful, but you’re certainly not doing your company or organization any favors by dismissing social media as a passing fad.
Revolutions and social movements have been mobilized through social media. Companies have seen stocks drop when customers flock to Twitter and Facebook in public outcry after a sudden product or service change. Social media has evolved beyond the days of simply posting vacation photos online. Today, people use social media outlets to connect, communicate, compliment and complain.
Many companies and organizations have social media plans in place. These groups use social media to leverage their brand, communicate with customers and build loyalty. Engagement is key to every social media plan. And one way to engage your customers is to invite them to take your survey via Facebook and Twitter.
If you want input from your fans and followers on topics such as customer experience, Zarca’s Winter ‘12 Release allows you to post surveys directly to your Facebook and Twitter pages with one simple click. If you are thinking about re-branding or changing a product or service, use social media to gather customer feedback and avoid a detrimental mistake. Closing the loop is essential for effective two-way communication. Sharing surveys on social media is a powerful way to show that you’re always listening to your customers.