A Strong Defense . . .

While it’s easy to defend something you know well, it’s tougher to mount a vigorous defense of something with which you’re not familiar. But with a solid knowledge base, not only can you articulately defend your position, you can also better assimilate new knowledge that advances a fierce conversation towards a solution.

Recently, a client contacted us about a glitch with her survey launch. Panicked, she blamed the mishap on our system. But I was confident the issue wasn’t inherent to our system but was instead caused by user error.

As we continued our discussion, I discovered a major part of the problem: too many cooks in the kitchen. Although our platform allows survey administrators to create and assign user subaccounts, those administrators must also set user permissions and monitor sub-user activity. In this case, multiple individuals had access to this account; unfortunately, however, they weren’t communicating with each other.

As our conversation progressed, I also learned our client was receiving a high number of email bounce backs. I got a sense the Email Relay settings were causing this problem — and, sure enough, these settings were activated.

When Email Relay is on, we’re not able to provide tracking information as the emails are being routed through the client’s server. While the client wasn’t sure who had changed these settings, she was happy we found a resolution.

My thorough training allows me to listen intently and ask the right questions. Rather than become defensive, I work with our clients to find solutions.

As I’ve learned, knowing your subject matter is key to helping all of us manage the insecurities that make people defensive, empowering us to provide the highest quality customer service.

Proper Planning Can Prevent Potential Problems

Posted by: Joanna Zimmerman

Everyone knows the age-old adage, “If at first you don’t succeed, try, try again.” Uplifting as this sounds, with the speed at which things move today, I’m willing to bet that most professionals want to accomplish tasks on the first try, and most employers have a low tolerance for the whole “not succeeding” thing.

What if we had the insight to prevent errors, thereby eliminating the need to perform a task again?

The truth is, with a little forethought and planning, we can control certain aspects of our work. For instance, a successful questionnaire must be well planned and designed. Creating your questionnaire with your end goal in sight allows you to focus on what you want to get out of your reporting, which helps you formulate and format the questions.

Jumping feet first into the design process without proper planning can leave you in a difficult position.

I worked with a client recently who was hoping to do a giveaway based on answers to a yes or no question, but only as it applied to a particular region. Because there was no question in the survey that asked respondents to provide their geographical information, the user called to ask for assistance in identifying which of those respondents fit the criteria for the giveaway.

Well, this task would have been easy enough if we could have created a filter based on the geographic question. As it stood, there was little to do but examine each respondent individually and match them to information that was “living” outside of the system.

Had the administrator discussed with their team all the ways they could use the data, they would have quickly realized the necessity of allowing respondents to enter this information. Instead, this oversight decreased efficiency by creating extra work.

Proper preparation and being unafraid to ask questions can save you a lot of time and headaches. With a little planning, we can happily retire the phrase “try, try again” — and concentrate on being successful the first time.

Why You Must Protect Your Data

While you may think you already have enough safety measures in place to protect your data, the unfortunate reality is that cyber criminals have realized the lack of data security implementation within small businesses, and are therefore starting to target them more and more. While high-risk organizations will avoid this possibility by minimizing human risk, hackers are able to infiltrate less secured systems with a better percentage of success.

You may be wondering how hackers access your sensitive data. Although you may have effective firewall software, hackers still have several points of entry. All it takes is one malware application, such as an email attachment, to leave you exposed to other threats.

So how do you remain secure in an increasingly insecure internet environment?

First, you must take your data security seriously. Whether it’s a simple Word document, or a password protected .zip file, make sure you know exactly where your data is located. It’s also crucial that you NEVER share your passwords nor install software without approval from your IT Team. Lastly, when browsing the internet, avoid clicking on ads or any unfamiliar links.

You should also take additional precautions, such as changing your default password and strengthening your passwords by avoiding obvious phrases.

A few committed hackers can wreak havoc on poorly secured systems. You can prevent most problems by valuing your data and implementing these basic security protocols. Taking these types of measures can give you peace of mind, knowing that your systems are safer from attacks.

Know Your Audience

Everyone likes to laugh, and once in a while you may take a stab at being the funny one by the water cooler. We’ve all been there — a situation mirrors something from your favorite TV show, and you take a stab at a funny anecdote. But if your audience isn’t familiar with the reference, your joke falls flat.

Whether you’re telling a joke, providing instructions or helping a client troubleshoot an issue, you have to know your audience.

Recently, we received a call from a client who thought something was wrong with the system because she had only received a couple of responses to her survey — despite sending it to 10,000 people. After reviewing the technical side, it was determined that many people were receiving and opening the survey, but they were dropping out after a short time.

So then we took a look at the survey itself. It was cluttered, wordy and completely unappealing. The worst part — the target audience was senior citizens in assisted living facilities. Not only was it likely that these participants were unfamiliar with computers, but there’s a good chance many are visually impaired as well.

It became very clear why so few had completed the survey.

So, before you start designing your survey, know your audience. Then choose font, color and wording accordingly and watch your response rates soar.