Did you ever have one of those moments when you have the exact, perfect thing to say — a hilarious quip, a snappy comeback, the answer to a Jeopardy question — but you get so excited to shout it out that when it leaves your lips the words fall out completely wrong. Don’t worry; it happens to me all the time.
If it’s just your friends who think you’re lame, that’s fine. But what about when your little mistake is sent to thousands of your colleagues, clients or prospects? Not as easy to say, “Oops.”
You can save yourself a lot of hassle just by taking the time to proofread your work. Unfortunately, proofreading is a lost art for two main reasons:
1. Spell Check — I’d argue that spell check has caused more embarrassing typos than it has saved. It’s a great feature but should not be used as a substitute for the old “once over.” Spell check won’t notice that you used the wrong “their” or missed a word, but other people will.
2. Haste — Reading and rereading takes time. So it really comes down to a simple question: Do you want it done now, or do you want it done right?
So slow down. Before you hit Send or (God forbid) “Reply All,” take a minute to check your work. Remember, the Zarca platform includes a built-in spell check, plus you can always speak to a client representative about any concerns. Even though you can still edit your survey text once it’s live, have someone proofread it before hundreds of others get their hands on it. You won’t receive compliments for your impeccable use of punctuation, but you’re not going to lose credibility either.
Zarca Interactive Blog 