I remember a time in AP U.S. History when Lake — my only classmate who could grow a beard — decided to survey the class on whether or not he should shave it. Everyone chimed in — shave it, don’t shave it or make it into a crazy design. In Zarca terms, he conducted a public survey using a radio button question with an “other” option.
Since I work at a survey company, I tend to think about surveys more than most people. And, like Lake, I know that surveys are powerful and valuable, no matter how they’re being used. In my office, we use surveys to settle just about anything.
We take the awkwardness out of remembering if our colleagues prefer brownies, cake or ice-cream cake by sending a survey to new team members. After all, it would be quite embarrassing to get an ice-cream cake for someone who is lactose intolerant.
After repurposing some office space, we decided to name the new work area.* Instead of lengthy debates and potential conflicts, we conducted a survey to narrow down the potential names and another one to pick a winner.
*This post is proudly brought to you from “The Lab.”
During our Chili Cook-Off, team members taste-tested eight different types of chili. The winners were chosen via a survey that utilized unique URLs, anonymity and a ranking question. No ballot-box stuffing allowed!
When colleagues can’t seem to agree on wall art, who makes the best music or where to have lunch, we use surveys to settle things fairly.
Surveying is a powerful way to acquire and disseminate information. And there’s nothing wrong with using our Engage platform to have a little fun, too. When you want reliable data — no matter what that data is — surveys or polls are the way to go!