Why You Must Protect Your Data

While you may think you already have enough safety measures in place to protect your data, the unfortunate reality is that cyber criminals have realized the lack of data security implementation within small businesses, and are therefore starting to target them more and more. While high-risk organizations will avoid this possibility by minimizing human risk, hackers are able to infiltrate less secured systems with a better percentage of success.

You may be wondering how hackers access your sensitive data. Although you may have effective firewall software, hackers still have several points of entry. All it takes is one malware application, such as an email attachment, to leave you exposed to other threats.

So how do you remain secure in an increasingly insecure internet environment?

First, you must take your data security seriously. Whether it’s a simple Word document, or a password protected .zip file, make sure you know exactly where your data is located. It’s also crucial that you NEVER share your passwords nor install software without approval from your IT Team. Lastly, when browsing the internet, avoid clicking on ads or any unfamiliar links.

You should also take additional precautions, such as changing your default password and strengthening your passwords by avoiding obvious phrases.

A few committed hackers can wreak havoc on poorly secured systems. You can prevent most problems by valuing your data and implementing these basic security protocols. Taking these types of measures can give you peace of mind, knowing that your systems are safer from attacks.

Know Your Audience

Everyone likes to laugh, and once in a while you may take a stab at being the funny one by the water cooler. We’ve all been there — a situation mirrors something from your favorite TV show, and you take a stab at a funny anecdote. But if your audience isn’t familiar with the reference, your joke falls flat.

Whether you’re telling a joke, providing instructions or helping a client troubleshoot an issue, you have to know your audience.

Recently, we received a call from a client who thought something was wrong with the system because she had only received a couple of responses to her survey — despite sending it to 10,000 people. After reviewing the technical side, it was determined that many people were receiving and opening the survey, but they were dropping out after a short time.

So then we took a look at the survey itself. It was cluttered, wordy and completely unappealing. The worst part — the target audience was senior citizens in assisted living facilities. Not only was it likely that these participants were unfamiliar with computers, but there’s a good chance many are visually impaired as well.

It became very clear why so few had completed the survey.

So, before you start designing your survey, know your audience. Then choose font, color and wording accordingly and watch your response rates soar.