Take Your Time (Do It Right)

Like many of you, I enjoy a good cup of coffee. Sure, instant coffee will do if you’re flagging and pressed for time. But if good coffee is important, you’ll invest time and energy to make sure it’s brewed properly.

Because if you want something done right, don’t rush it.

A while ago, I was helping a client design a ballot for their organization’s upcoming election. The client figured creating the ballot would be simple enough. Since there were only two open positions, the ballot would only need two questions and an introductory paragraph. Easy enough, right?

Well, not exactly.

A few hours later, I received calls and emails from my client who realized some essential items were missing from the ballot, including candidate bios and photos. We scrambled to complete the survey and distribute it the next afternoon.

Despite our last-minute mad dash, the client still forgot to add one of the candidates. So the survey had to be quickly taken down, edited and re-distributed. And while the final version looked professional and including everything the client wanted, the process was far more stressful than was necessary.

Preparation and review would’ve prevented many of the mistakes that were made during this survey launch — and saved us both plenty of headaches. It’s a lesson we all know, but sometimes it bears repeating: take your time, and do it right (the first time).

Training Made Easy

Remember that late night when you had to get your survey done to meet your deadline, and there was that one feature you just didn’t know how to implement?  I’d bet that frustrating feature was branching, piping or a specific report that you just didn’t know how to generate.

Now, in the same training tab that you used to schedule training sessions, you can find on-demand training videos on some of our most commonly used features.  We’ve got videos on features such as piping, simple and advanced branching, reports and many others.  We also have more in-depth videos that will give you an overview of how to use the Zarca Interactive platform.  And each video is organized by chapters so you can watch what you need and skip what you don’t — just like you would if you were watching a DVD.

So the next time you’re stuck on any aspect of your survey, browse our collection of training videos and finish your project faster!

Survey Security, Minus the Pat-Down

Getting the old holiday pat-down by a TSA agent last month got me thinking about security.  Here at Zarca Interactive, the protection of your data is our top priority.  We’ve recently moved to a highly secure office space and installed high-resolution cameras within our office to ensure that your data has more protection than Britain’s Crown Jewels.  Our safeguards are in place, but are you doing everything possible to ensure the safety of your survey data?

Enabling SSL (Secured Socket Layer) in your surveys adds an extra layer of encryption to all transmitted data.  SSL is essentially the TSA of the online domain.  It serves as a checkpoint, only allowing your participant’s browser and our web servers to interact after we have given proof of our authenticated SSL certificate.

The SSL feature enables a uniquely encrypted channel for private communications. When participants submit their survey responses, you can rest assured that nobody’s eyes but yours will see the data — you get full-scale security without the full-body pat-down.