In Defense of Training

After being immersed in enhancing our company’s training program over the past few months, it occurred to me that there might be some disagreement among employees about the value of training and its applications. I’ve also seen this with clients who sometimes miss the importance of completing a comprehensive training program. While this can stem from a management philosophy that believes long-term productivity and efficiency is less important than the short-term completion of tasks, building a sustainable business, especially one that employs complex technology, requires personnel to have a certain level of proficiency with the software.

As I understand it, training serves two primary purposes:

Building Better Employees

At Zarca Interactive, our technical training program is strong, and it produces employees who are capable of addressing platform issues and who are comfortable teaching others to use the platform in a way that best suits their needs. Through on-site or virtual training, we try to instill the same level of competency with our heavy-use clients, as this reduces the number of individuals who must frequently rely on others to perform basic system tasks. Training also increases your company’s capacity by ensuring that employees have comprehensive skillsets, enabling them to switch tasks when necessary.

Improving Performance and Retention Rates

A competently trained employee is a confident, more satisfied employee. Thoroughly preparing new workers for their responsibilities creates a sense of reciprocal investment, which deepens loyalty between employee and employer. A supportive workplace, where people feel appreciated, is integral to a team’s accomplishments.

Although it may mean holding off on assigning work to a new hire, in the end, a skilled employee can increase your company’s productivity by providing valuable insights into processes or positing creative solutions to lingering challenges.

In short, don’t skimp on training!

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