I recently returned from a weeklong business trip. After two flights, three hotels and a handful of events, I returned to an inbox flooded with customer satisfaction surveys. While I’m always up for putting in my two cents — regardless of whether the experience was great, terrible or mediocre — I was struck by how amazingly uninviting some of these emails looked. No personalization, no customization, just plain old text with a link. I couldn’t help but think, are they serious?
One easy way to avoid the delete button and increase response rates is to customize your survey invitations. Using brand colors and including your logo shows effort and legitimacy, while personalizing your email sets the right tone for this big event, a.k.a. your survey. After all, would you attend a party thrown by someone you kind of know after receiving a lazy-looking invitation? I know I wouldn’t.
Zarca Interactive has many tools in place to help you customize your survey invitations. You can pull the color scheme directly from your website or pick and choose your own colors. You can also select fonts and borders that best reflect your company’s brand. Adding a logo is the final touch to creating a great first (or second) impression. The invitation is the door to your survey, so it should be as welcoming as possible.