What Survey Responses Have in common with Party Attendance

At Zarca Interactive, we talk a lot about driving up survey response rates. Sometimes it reminds me of my Sweet Sixteen party (I know, you’re thinking how’s that possible, read on, please). Surveys and parties are quite similar. You have to plan both carefully and every detail counts: the type of party (survey types), the guest list and invites (who to invite, how to invite), the decor and ambiance (look & feel), the activities (questions), and the thank yous (thank yous).

Despite how popular you are (or think you are), everyone does not want to go to your party. Sure, there are always the guests who show up just for the sake of partying. But for most people, they need to have a reason.The same can be said for your survey. Whether you are a Fortune 500 or a small non-profit, your survey response rates are not what they should be. To avoid feeling like that girl with only five people at her Sweet Sixteen, you have to analyze and plan for your invitees.

First, you need to minimize the cost for invitees. Make your surveys easy to find, easy to answer, and easy to finish. No matter how great your survey is (or you think it is), if it’s too far away, too boring, and too long, most people won’t bother.

Even more important, you need to give them a reason to show up. Are you giving away incentives? Using their feedback to make a great new product or improve a service? Tell them from the get-go. If you make the survey experience more about them, they will be more motivated to participate.

Remember, parties (and surveys) are never fun when they are all about the host!

How are you getting invitees to show up to your survey?

One thought on “What Survey Responses Have in common with Party Attendance

  1. Thanks in support of sharing such a fastidious idea, article
    is fastidious, thats why i have read it entirely

Leave a Reply to a Cancel reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s